Let me make it clear more info on Plenty of Fish

Let me make it clear more info on Plenty of Fish

Supplying an uninterrupted internet dating experience by quickly linking four million day-to-day users

Leading internet dating platform a lot of Fish (POF) empowers huge numbers of people in order to connect. But, as the client base expanded, POF started initially to outgrow its storage, often ultimately causing pages that are slow-loading out-of-date data. In a competitive market, POF deployed IBM all-flash storage space technology—improving the consumer experience to grow share of the market.

Business Challenge

POF helps four million day-to-day users find love online—but given that business outgrew its the aging process storage space, resulting in delays when you look at the consumer experience, it encountered the possibility of losing users to your competition.


The business applied all-flash arrays through the IBMВ® FlashSystemВ® family members, allowing it to push information to its customers at high speeds in order that they could link and connect nearly in realtime.


>60,000 batch needs

1/4 the price

Company Challenge Tale

Helping people find love

Every day, over four million individuals use POF to help them find somebody special—and time is definitely for the essence. Because of the competitive nature regarding the marketplace for app-based online dating services, having a quick, high-performing program helps POF offer clients with an experience that is differentiated.

Correspondence has reached one’s heart for the site’s success. A lot more than 2.5 million conversations just simply simply take put on POF every day—more than on virtually any dating application. The formative phases of the relationship may be imperative to a possible relationship, it is therefore imperative that things get efficiently.

But as POF’s consumer base rapidly expanded, its antiquated spinning disk storage space had been increasingly struggling to keep rate. The storage space had trouble replicating data between database circumstances, as well as its database servers struggled to react to calls—with the result that users endured slow-loading pages that showcased out-of-date, ‘stale’ information.

Owen Morley, Director of Infrastructure at POF, records: “Speed directly drives an individual experience—and if any part of the ability falters, users will appear somewhere else. What’s more, with brand new apps that are dating rising every single day, your competitors for attention has not been fiercer. We knew we needed quicker storage space to maintain.”

“ Speed directly drives an individual experience—and if any part of the ability falters, users will appear somewhere else. We knew we required quicker storage space to maintain. ”

— Owen Morley , Director of Infrastructure , Plenty of Fish

Transformation Tale

Accelerating an individual experience

POF decided on all-flash arrays through the IBM FlashSystem household. Described as its high rate, FlashSystem allows POF to accelerate the distribution of fresh information to its four million daily users in order to link and connect very nearly in real-time.

But POF is not resting on its laurels. “We constantly test other vendors as well as other storage space, and we’re constantly interested in alternatives—but we’re consistently unsuccessful to locate anything that beats the IBM solution,” Owen Morley admits. “I don’t worry about capacity, or great features. The rate with which we are able to finish operations drives our performance and also the experiences we offer our users, so we’re constantly seeking to get faster.”

Outcomes Tale

Going ahead at complete vapor

Aided by the IBM solution in position, POF advantages of the ultra-low latency of flash storage space for batch needs. In reality, its database that is main server now manage a lot more than 60,000 per second. This means pages load very quickly, supplying an experience that is seamless POF users searching for love.

In addition, the choice to leverage flash storage space makes economic feeling, with POF just starting to understand a return to their investment in a matter of 8 weeks of implementation. Owen Morley estimates that the organization would incur a 4x upsurge in expense aided by the next most readily useful technology, while experiencing reduced performance.

Now, POF is much more concentrated than in the past on helping its users find their perfect partner.

“Before, our focus wasn’t on going forward—it had been about maintaining your website up,” Owen Morley concludes. “Now, storage space may be the thing that is last need to worry about, therefore we are able to have a look at enhancing the system in other means and building brand brand new features.”

In terms of things of this heart, time can stand still indeed. But POF is going ahead at complete rate.

“ We constantly test other vendors along with other storage space, and we’re constantly searching for alternatives—but we’re consistently unsuccessful to locate something that beats the IBM solution. ”

— Owen Morley , Director of Infrastructure , Plenty of Fish

About A Great Amount Of Fish

A good amount of Fish (POF), a Match Group (MTCH) business, is just one of the biggest international online dating sites businesses, with 150 million new users and 65,000 brand brand new day-to-day users. Obtainable in 11 languages and much more than 20 nations, POF has more conversations than just about some other app that is dating with 2.5 million occurring every single day. Unlike any dating providing today, singles have significantly more quality conversations on POF, that may cause more powerful connections, smarter matches and better times. To find out more, please check out: iac /brand/match-group.

Solution Elements

  • Space: IBM FlashSystem V9000

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